On Wednesday's class, all of the teams presented their magazine product advertisement spreads to the class. The spreads above our Oliver & I's final versions of our ads for Rockstar Energy Drink. I think we can all agree that although the basic concept of the ads didn't change from our first comps, we made a great improvement. We decided to show multiple cans to show variety of flavor, since that was the main thing we wanted to communicate about our product and we also fixed the placement and size of the headline as well as the copy. The two problems that were brought up in the final critique of our work was that the typeface we chose for our copy was difficult to read and the white can being opened made it seem like it was empty. Otherwise, our intended goal to communicate that Rockstar Energy Drink offers greater variety of flavors was achieved. I also felt that we achieved our goal of making the ads have an overall feeling of power.
After each group was finished presenting their work, it was time to find out what our next and final project in this class would be. Our next project consists of a video that is 2-3 minutes long along with an accompanying printed piece that both promote the California State University, Los Angeles Graphic Design program. This will prove to be difficult since our facilities aren't visually interesting and will probably make our program look bad, so we'll have to get creative and show our program in a different sense. My partner for this project is Anna. We will be working on our research and creative brief for this project over the weekend and discuss it with the rest of the class during Monday's session.
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