Monday, March 12, 2012

Promotional Advertising: Storyboards

On Wednesday's class Anna and I brought in the storyboards we had made that explained our concept for the 2-3 minute video portion of this project. Once again, we had to go through the routine of waiting for our professor to come around and give us feedback. Unfortunately, we weren't so lucky and got stuck being one of the last groups he talked to about their concepts, which meant we got very little feedback and on top of that our concept was shut down and we were told to think of something else.  Our professor told us to go the metaphorical route instead of being so literal with our video.  This confused the heck out of us since the video Kali Nikitas showed us during her presentation is the basis and inspiration for our own videos and it was extremely literal.  Most of it was just photos taken during her classes as well as photos of her students' work that was poorly edited to be honest.  One of the major downfalls of this class is mixed messages, which is odd since this is a visual communication class. Clear communication (even non-visual) needs to be key first and foremost.  I hope this is improved next time this class is taught.

It bummed me out that we spent time on a concept that I would've loved to do and would've had fun bringing to life and now have a short time to come up with something better visually.  Any who, it's on to shooting our metaphorical promotional advertisement video over the weekend. We don't have any time to waste!  We'll show a rough cut of our video during Monday's class.

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