Monday, March 5, 2012

Promotional Advertising: Research/Creative Briefs

Stop Talking. Start Making.

Today in class we all came in with our project briefs and research we had done about promotional videos and collateral regarding college level graphic design programs.  It was clear from the get go that all of us in the class were hesitant to tackle this project and make it as professional looking as possible in just under two weeks.  It's not because we're scared of the project itself, but more-so it's us knowing that we could create much better work given more time to fine tune it, but we're in the quarter system, so there's no time to fart around. As the following video our professor showed us after sensing the tension in the room states, we have to stop talking and start making!
http://startmaking.com/yves-behar/

After watching this video it became clear to us that we could make something as simple as that and still make it effective.  I think everyone in class was just stressing themselves out about making a video that was grandiose instead of doing something simple yet effective. 

The rest of the class was spent discussing what differentiates Cal State LA's Graphic Design program from other design programs.  After hearing every one's insight, I think we all took away a better idea as to what we want to communicate about our program through our videos and promotional pieces and feel more prepared and excited about creating our promotional materials for this project in particular.

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