Today in class we brought in our 40 concept sketches for our issue advertisements for Professor Jimmy Moss to review and give us feedback. As seen in the picture above, these were initial sketches that were very roughly done. This was to help start getting our ideas for our Pro & Con ads physically down on paper to begin to see how they might pan out and what ideas were effective or not.
After my team's meeting with Jimmy, we had a better idea as to what ideas we should further develop and which we should discard totally. Our mission for next class is to complete another 40 sketches, but this time they must be more comprehensive and complete. The imagery has to be more clear as well as what relative size the image and type will be. Another important element to include in these next sketches is the placement of the copy information & call to action. Overall, these sketches need to be more complete and concise than the previous ones. They should look more like ads and not just jotted down ideas.
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