A friend of mine had posted this image of two billboard advertisements on his facebook wall. I thought it was a great example of effective use of placement & context, as well as clever tag lines. The billboard on the left displays an Audi automobile with the tag line "Your move, BMW." while the billboard ad on the right, from BMW (Audi's competitor in the automobile industry) states, "Checkmate." Just wanted to share something that pertains to my learning adventure in my advertising art direction class. If anything so far, the class has made me more aware of the thought process involved in advertisements that I encounter on a day to day basis. This is just an example of one of them that caught my eye.
Love it.
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