Sketches, sketches, sketches; & yes, more sketches!
Monday in class Candy & I brought in 40 more concept sketches for our pro & anti abortion advertisements. Doing additional sketches after the initial feedback from our first round of sketches gave us a better idea about which concepts worked and should be developed further and which should be dumped all together and replaced with new concepts. This time around our sketches were also more detailed and proportionate. We made it a point to clearly display what size our type and body copy would be in comparison to the image in each ad.
During class Candy & I met up with Professor Jimmy Moss to get feedback on both our concept sketches and our body copy for the ads. This proved to be very beneficial. We learned what was working and what wasn't with the tone of our body copy and that we should change the overall tone of our pro abortion body copy to something less negative and more comfortable and positive. Based on the feedback from the brief meeting with our professor, we narrowed down our sketches to our very best, most effective concepts and finally chose two concepts to work with (1 pro & 1 anti.) From Monday until Wednesday's class we will be working on our initial comps of our ideas! I will post our initial comps for you all to see next time so you can have a look at the progression of our creative process.
What we learned overall from creating more sketches is that it pays to get your bad ideas down on paper and out of the way so you can test out new, possibly more successful ideas. It is highly important to put your ideas physically down on paper so you get a feel for your ideas and if they will exactly work and pan out as you had pictured initially in your mind.
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