Monday in class, each group displayed their final comps of their pro and con issue ads on the boards in the front of the design studio we have class in. The whole class as well as the professor got to critique each groups ads so that each group knew what to improve in order to have polished, complete ads for the final presentations on Wednesday.
This critique proved to be very helpful for our ads in particular. We had been struggling with our anti-abortion ad design wise. Our concept and sketches were fine but it just wasn't translating through our digital style of design. Our sketches exuded so much emotion, but when we went to design it it just flushed out all the feeling and made it sterile and lifeless looking. After noticing this during the critique, we are somehow going to make the ad look more sketch-like to bring back some of the emotion into the concept that we had lost in the process of designing the ads. Hopefully we can pull this off in time for Wednesday's presentation!
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