Product Advertising: Initial Sketches

Oliver and I sketched our initial ideas/concepts and brought them with us to Wednesday's class. Each group presented their sketches to our professor to get feedback. After over hearing what our professor said to the other groups, I think we all pretty much got the same feedback.

Every group pretty much needed to get a better idea of what differentiates their product from other like products and how to best display that. Our professor also mentioned that effective and clever advertising isn't so literal (i.e. just showing the product with a tagline.) Since most of our sketches in particular simply showcased the product itself, this seemed to be our main issue. It was clear we had to fully address these particular issues before we went any further with our concepts:
What are we trying to communicate about our product to our audience?
What differentiates our product from it's competition?
Who are we targeting and what catches their attention?

Oliver and I plan to meet at school on Saturday to do further research of Rockstar energy drink in order to answer these questions and then use the information we obtain to refine our concepts in 40 new composition sketches to show in class on Monday. Time to get to work!

Physically researching & experiencing Rockstar energy drink