On Monday's class I brought in 40 revised concept sketches for our Rockstar energy drink ad campaign spreads that Oliver and I had worked on over the weekend. Each group laid out their concept sketches on the classroom tables in order to display them to the rest of the class and get ample feedback from a variety of people in the room, not just our professor. This seemed to be very helpful to every group. Our team in particular found it useful to see which concepts got the most reaction (negative and positive) and why they were getting such reactions. Mostly, this helped us weed out the concepts that received no attention and begin to narrow down to what direction exactly our concept and 3 spreads were heading towards.
Towards the end of the class our professor made his rounds and gave his feedback to each team as to which concepts were the most effective so far and which ones should be left behind. Our professor's feedback helped Oliver and I realize that whichever direction we decide to go in concept wise, we must not lose track of our specified audience as well as the differentiator/message, and mood that we intend to comminicate.
Audience: 15-39 Year old American males
Mood: Powerful
Differentiator/Message: 16 flavors (more flavors than competing energy drink brands)
Next class we are showing our initial comps of our spreads, so it's time to get shooting and designing ASAP!
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