Product Advertising

Now that the first advertising project is finished, it's on to the next one! For Monday's class each new team of 2 had to come up with a creative brief based around how they planned to advertise a now poorly advertised, yet recognizable every day consumer product utilizing 3 separate spreads targeted to a specific audience in a particular magazine. I am working with Oliver Oh on this particular project. 

After a late night trip to 7-Eleven I noticed that there were many energy drinks to choose from in the beverage section. As I tried to make the difficult choice as to which energy liquid I should consume whilst in my groggy haze, I noticed something: Besides Redbull and Monster, there weren't any other brands of the energy drink variety that had advertising campaigns or tactics that stuck in my brain. I then looked over and noticed Rockstar energy drink, which is a widely known and successful product but not to par selling wise as Redbull and Monster. Maybe this is because Rockstar needs to better market and advertise their product. I explained my experience to Oliver and we decided this was the product and direction we wanted to go with for our product advertisements.

On Monday we came prepared with our creative brief in hand and as much research information and knowledge of our product and it's competitors as we could fit in our minds. Each group then presented their ideas and rational for choosing their product along with how they planned to effectively execute the task of creating a new advertising campaign for their selected product. Oliver and I were very pleased that our product seemed to be a good choice, given the positive feedback and how it initiated a conversation about how it is vital to be knowledgeable about the competing products in the area in which you are advertising. In our case Rockstar energy drink is a competitor with energy drink heavyweights, Redbull and Monster. We still plan to tweak and improve our creative brief for next class to be more specific and get a clearer idea of what exactly differentiates our product and who our audience is.

At the end of class we were informed that for next class we were to show up with 40 separate initial sketches of our concepts for advertising our product. I'm excited about this project and can't wait to get my ideas down on paper!