During Wednesday's class each design team posted their initial comps for their Los Angeles Times issue ads. The class then viewed each ad in their entirety. Our professor then quickly critiqued each advertisement comp individually and brought up design issues to fix in order to improve each ad. Displayed above are the comps for the advertisements Candy & I have been working on for pro-abortion & anti-abortion.
When it was time for our ads to be critiqued, our professor mentioned that the ad on the right (the anti-abortion ad) had poorly done illustration, but good use of typography. At one point it was mentioned that the baby looked more like a cockroach. That's definitely something that we need to fix because that was not our intention. The add on the left got a positive reaction but it was mentioned that the image looked washed out and that the body copy text needs to be arranged so that it is easily readable. It was helpful to get feedback on our ads from our professor as well as the class to get a better feel for how effective are ads are and what should be improved. It is highly important to know how an audience views and reacts to your ad in order for you to create a more effective ad.
Next class we will present our improved, final comps to the class to see if there are any minor details about the advertisements that we need to fine tune before the final presentation of the completed advertisements. From now until then we will be working on our illustration and image quality as well as readability of the body in our comps.
No comments:
Post a Comment