Recovered!

After a brief session of panic & self-taught cacheing techniques, I found my post deep within the internet world! Heads up for others in my class that may have the same problem: Google reader will usually back up your posts.  Here's my post from the first week of class:

Sunday, January 15, 2012

Demographics in Advertisement

A highly important aspect of great advertisement is knowing your audience (demographic) and most importantly being aware of what specific media they will most likely view and therefore also view your ad in the same publication or other form of media.  By knowing this, companies can target their audience and potential customers more effectively.

In class this past Wednesday, each student in the class had to bring in 3 separate examples of well done advertisements.  I found it interesting that just by looking at the ads, it was pretty obvious what publication each specific ad came from and what particular audience they were trying to grasp. For example: Old Spice deodorant as well as alcohol ads were found in magazines geared towards men, like GQ and Maxim and were geared to be appealing towards the male mentality.  Beauty products and designer fashion ads were found in fashion & lifestyle magazines geared towards women, like Vogue and Cosmopolitan.  If the male geared ads were to be in Vogue, they wouldn't be effective since they would be trying to sell a male product to a mainly female consumer base and vice-versa.  Old Spice knows that their consumer would most likely be.