Topic Idea Research

Today in class, our professor pulled samples of good ads out of a few magazines he brought in. He then proceeded to ask us why they were good advertisements and what could still be improved about them. He even had some of us pitch the ideas behind the advertisements as if we were trying to sell the ideas to a client. This was to help us further understand ourselves what elements are effective to an audience and what the creative thinking process behind good advertisements are.

After that, each of our groups had to propose our topic for the pro & con advertisement project we are currently starting to work on. My partner, Candy, and myself proposed our topic of abortion and gave examples of each opposing view on the topic to show that we had done our research and know enough about the topic in order to effectively create ads that persuade the audience to either do something to stop abortion and take action to fight for it as an option. It is important to fully know as much as possible about the different viewpoints concerning this controversial issue so that we in turn create advertisements that capture the attention of our audience(s).

My team's task from now until next class is to come up with  40 different concept sketches (20 pro-abortion & 20 anti-abortion). Each concept includes a focal visual element and a tag line. I will post some of these concept sketches as they progress.

Example of a current pro-abortion (pro-choice) ad.