My name is Alyssa Moore and these are my learning experiences in the world of advertising art direction during my journey taking the ART 445 course at California State University, Los Angeles (CSULA).
Monday, January 23, 2012
Week 2: Controversial Social Topic Ads
It's two weeks into the quarter and we finally got to find out what our first project is. In class, as teams of two, we had to discuss and choose a topic that is controversial and could be argued for and against. Our actual assignment it to create two black and white ads that are theoretically for the Los Angeles Times. One ad will be the pro side of the topic chosen and the other will argue the con side. The goal of this project is to successfully create persuasive ads for both sides of the issue, no matter what your personal beliefs or feelings are about the matter.
Our project was first introduced through a current social topic, which is SOPA (Stop Online Piracy Act). The Online Piracy Act invades our rights as Americans to free speech and polices the internet and how we experience the web. It is a very important issue in our society today and I was shocked as to how many of my peers didn't know what it was. Anyways, it was brought up because there are two sides to the online piracy act: Ownership of material such as music, movies, art, etc. vs. freedom of expression, free speech, and an un-policed internet. No matter how we felt about it, we had to consider both sides of this current issue equally, which was admittedly difficult to do since I for one have strong opinions about the matter.
During class when we announced what topics we wanted to tackle for our project, my group's idea of the death of publishing books, newspapers, etc. vs. e-readers didn't go over well. My goal was to come up with a topic that effects us as a society. It didn't seem to go over well because as I found out, no one seemed to care an ounce. Now I'm going with a typical, but I guess controversial enough topic: abortion.
Subscribe to:
Post Comments (Atom)

No comments:
Post a Comment